MK389 Assignment 2015 Upd Essay - 2652 Words

‘.~ Module Code: MK0389 Module Title: Global Marketing and Communication Distributed on: Week 1 Hand in Date: TBC Instructions on Assessment: The assessment is in two parts: Group seminar presentations contribute to 30% of the overall mark The individual assignment contributes to 70% of the overall mark Seminar activities (30%) Students will work in small groups within their seminar and make two assessed presentations on their chosen global brand. Further information on the seminar activities is detailed separately. Final Individual assignment (70%) The individual assignment is based on the development of a marketing communications plan for the launch of a product/brand of your choice (ideally taken from any of the brands from†¦show more content†¦Excessive use of an appendix for material which should be included ion the body will be penalised. Students writing in essay format will be penalised. (Some basic instruction if required here) Important note about ARNA regulations The regulations specify that students must complete every assessment component contributing to the modules on their programme. This applies to all forms of assessment as defined in the module descriptor. Please note that: if any assessment component is not completed, students will be failed in the module even if the module pass mark has been achieved; if the requirements for referral specified in section 5 of ARNA1 are met, a resit opportunity will be given; if unable to complete an assessment component because of extenuating circumstances, students should follow the procedure described in the Student Guide to Extenuating Circumstances1. This change was approved by Academic Board on 12 October 2009 in consultation with the Students’ Union. Students should consult their Programme Leader or Guidance Tutor if they have any queries. Independent advice and support is also available from the Students’ Union Advice Representation Centre (su.advice@northumbria.ac.uk) or from a student adviser in Student Services. 1ARNA and the Student Guide to Extenuating Circumstances

Tannisho Master of Shin Buddhism - 1195 Words

The Tannisho are the teachings of Shinran, Master of Shin Buddhism, which is a form of Shingon or Esoteric Buddhism. Shin Shingon Buddhism is also known as Pure Land Buddhism. This school of thought, therefore, comes out of the Mahayana tradition. It holds that the Dharma has become too corrupt to lead anyone on Earth to nirvana. Instead, there are â€Å"Buddha fields† (Gethin, 263) that one can be reborn into and obtain freedom from samsara through nirvana there. Through the Tannisho Shinran explains how one can call on the name of one of these Buddhas, and thus be saved from samsara by calling on the name of the compassionate Amida, Lord of the Western Paradise, Buddha of Immeasurable Light. This is due to the compassionate nature of†¦show more content†¦Taking pity on our state, Amida made the Vow with the real intent of ensuring the evil person’s attainment of buddhahood.† (Section III) The evil person, is the one who is â€Å"filled with blind passions†, and thus applies to anyone bound by ignorance and delusion in the cycle of samsara. Thus and â€Å"evil person† is anyone who is not enlightened and cannot help themselves. This helplessness is why they are more likely to evoke the great compassion of Amida. It is they who he has taken the Primal Vow for in the first place. The Tannisho tells us as much, â€Å"Evil persons who rely on other-power are the very ones who have obtained the true cause of birth.† (Section III) On the other hand, a â€Å"good† person is one who attempts, without faith and animated by delusion, to do good deeds. Shinran says of them, â€Å"This is because people who seek to do good through self-power do not rely wholeheartedly on other-power and are therefore not in accord with the Primal Vow.† This lack of faith prevents them from gaining the attention of Amida, and without that, he cannot show his compassion to them. However, Amida is so compassionate that even they can be reborn in his Buddha field and obtain jinen. This is what is called the â€Å"doctrine of Grace† (Gethin, 264). Amida will â€Å"induce even a ‘person who does good through self-power† to be saved’ (Takamori). This makes the faith of Amida a powerful thing indeed, and is also what makes Pure Land Buddhism a type

Law Enforcement Operations and Writing free essay sample

Colorado Technical university Phase 3 Individual Project Instructor: Scott Fowler CUSCUSS-12038-03: Law Enforcement Operations and Report Writing Nope Monday, September 10, 2012 There are many different ways that the media can affect the way crime is looked at. Many of the media companies will talk about increases In crime, but will only target the few specific crimes that have slightly Increased but will not touch base on all the crime statistics that show decreases In other areas. The media has a very moth way of focusing on violent crimes above all others. Homicides and violent crimes receive a much higher amount of attention than any other crimes. If there was a bunch of minor traffic violations and a few tickets given out for minor things and one assault charge the only thing that would be brought up in the media is the assault charge. The media also presents homicides and other violent crimes in a teaser type fashion (Jensen). We will write a custom essay sample on Law Enforcement Operations and Writing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They make the situation look more appealing than it really is. They Tillie non-specifics and add far more attention to the scene than what is needed.All of this negative attention on what or two crimes give the impression that those specific crimes or crime In general is happening more frequently than it really Is creating the Illusion of a crime wave (Jensen). The Medals primary focus Is to sell their Information and If they can skew Information or focus more on a few particular things to gain more sells they One of the most important aspects of a Law Enforcement Agency is the publics IEEE on the agency and the agencies reputation for integrity and honor. The main thing a Law Enforcement agency should try to push when addressing the public is accuracy and honesty. The Law Enforcement Agency should also focus on not releasing information to early as to hinder the investigation or the Law Enforcement officers that are working the case. It is always important to try and make sure the information given is accurate the first time around so that you do not have to make embarrassing corrections later on, however, if you have to make a correction you would make It immediately and accurately Onset).If the media had It their way they would make the United States think that stepping out their door and doing anything other than watching the medias coverage would be the most dangerous thing to do, ever! Remember, the reporters and the medias main goal is to sell their story, if that means they have to focus ninety violent crimes only make up five percent of what is happening, that is all you will hear about. The media will utilize any form of mani pulation they can to skew a story to sake it seem more worth of the coverage it is receiving then what it is really deserving of.This is not to say that the crime does not deserve publicity or coverage, but they blow violent crimes out of proportion. The statistics that the media gives and the amount of coverage they give to the small percent of violent crime gives fuel to the myths of crime waves and crime sprees. Law Enforcement Agencies should do their part to give correct, accurate and timely information to the public in a way that the media cannot skew it as easily.